A ‘Bedford Falls’ kind of place: Neighbourhood branding and commercial re…

Drawing on in-depth stakeholder interviews and media accounts, we explore a case of civic activism over the opening of a strip club in a neighbourhood of Etobicoke, one of six municipalities amalgamated in 1998 to form the current City of Toronto, Ontario. In 2008, the growing residential gentrification of the area had not yet extended into the commercial district and the opening of the strip c…