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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="CLINTON AMOS"
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Rhetorical Analysis of Resistance to Environmentalism as Enactment of Moralit…
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CLINTON AMOSNANCY SPEARSIRYNA PENTINA

Well-being is a goal pursued by many consumer resistance movements. This study contributes to the literature by analyzing the rhetorical appeals and techniques utilized by the Resisting the Green Dragon (RGD) movement that employs the value of social well-being to oppose environmentalism. We integrate prominent consumer resistance discourses and religiously charged nationalisetic mythical narra…

Edisi
2016, VOLUME 50, NUMBER 1
ISBN/ISSN
DOI: 10.1111/joca.12
Deskripsi Fisik
The Journal of Consumer Affairs, Spring 2016: 224–259
Judul Seri
Journal of Journal of Consumer Affairs,,
No. Panggil
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