Abstract. A simple and effective route to design pH-responsive viscoelastic wormlike micelles based on commercial compounds is reported. According to this route, pH-sensitive viscoelastic fluids can be easily obtained by introducing a pH-responsive hydrotrope into a surfactant solution. In this paper, the mixed system of cetyltrimethylammonium bromide (CTAB) and potassium phthalic acid (PPA…