THE EFFECT OF LABELING AND NUMBERING OF RESPONSE SCALES ON THE LIKELIHOOD O…

Extreme response style (ERS) and acquiescence response style (ARS) are among the most encountered problems in attitudinal research. The authors investigate whether the response bias caused by these response styles varies with following three aspects of question format: full versus end labeling, numbering answer categories, and bipolar versus agreement response scales. A questionnaire was distri…