How Relationship Quality on Customer Commitment Influences Positive e-WOM

This research examines how relationship quality affects the intention of past consumers to spread positive electronic word-ofmouth (e-WOM) in food and beverage bussiness. Studies show that customer commitment tends to behave as mediator on customer satisfaction and trust that correlate to positive e-WOM. Exploration the influence of customer psychographic aspect toward the e-WOM was measured on…