Global Business Strategy: Multinational Corporations Venturing into Emerging …

In the fi rst decade of this century, the global economic environment has seen tremendous changes. The most signifi cant is the rise of emerging countries. The share of global GDP accounted for by developed nations such as Japan, the United States, and European countries has dropped from almost 80 % in 2000 to about 60 % in 2010. I estimate that this share will fall to around 50 % by 2020 and t…