Purpose – The purpose of this paper is to analyse the latest findings on the economic potential of ageing and compare them primarily from a consumables perspective. The relevant question relating to this research was: What are the economic consequences of the demographic development in relation to consumer demand for products and services in old age? Design/methodology/approach – Narrat…
Purpose – The purpose of this paper is to analyse the latest findings on the economic potential of ageing and compare them primarily from a consumables perspective. The relevant question relating to this research was: What are the economic consequences of the demographic development in relation to consumer demand for products and services in old age? Design/methodology/approach – Narrat…