Our findings hold some promise for using honesty priming to mitigate hypothetical bias in hypothetical choice experiments. This is an important finding considering that it is not always possible to conduct a choice experiment non-hypothetically as discussed above. Our finding implies that if it is not feasible to conduct a choice experiment non-hypothetically, then one could potentially consid…
Household store choices could depend not only on store marketing characteristics and household demographic characteristics but also on physical availability of different types of retail stores. The role of the latter in affecting the probability of patronizing a specific type of food store, when purchasing fruits and vegetables, is the focus of this study. Our results suggest that availabil…