e-journal

An Ethical Stakeholder Approach to Crisis Communication: A Case Study of Foxconn’s 2010 Employee Suicide Crisis

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Abstract We have conducted a case study of Foxconn’s suicide crisis when 12 Foxconn employees committed suicide during the first 5 months of 2010. In this case study, we have examined Foxconn’s crisis communication strategies during the critical period and explored the failure in crisis communication
in terms of the stakeholder approach. Our findings show that Foxconn adopted a mixed response strategy by trying to address the concerns of various stakeholders while refusing to take responsibility for the suicides. Foxconn’s failure in the crisis was due to its imbalanced stakeholder relations that failed to recognize employees as important stakeholders, resulting in the failure to provide the ethics of
care and justice that was warranted. Our findings suggest that an ethical stakeholder approach can complement Benoit’s and Coombs’ crisis communication theories and strategies.

Keywords Foxconn  Crisis communication  Crisis
response strategy  Stakeholder approach  Ethics

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Informasi Detail

Judul Seri

J Bus Ethics

No. Panggil

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Penerbit

: Business Media Dordrecht., 2012

Deskripsi Fisik

J Bus Ethics 117:371–386

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Asmawati

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