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Flirtatious Communication: An Experimental Examination of Perceptions of Social-Sexual Communication Motivated by Evolutionary Forces
Guided by Relational Framing and Parental Investment Theories, this investigation examined xperimentally induced flirtatious interactions. United States undergraduates (N=252) from the Mid-Atlantic region viewed a flirtatious interaction and rated a confederate on physical and social attraction, affiliation, dominance, and conversational effectiveness. Generally, it was hypothesized that different flirting
motivations would lead to different evaluations of the flirters,and perceptions of flirters would vary based on gender.Results revealed that men were evaluated as more dominant and affiliative than women when flirting, but dominance in men was not perceived as attractive or conversationally effective. In addition, men’s attraction to women increased significantly when women flirted for sexual motives, and
women’s attraction to men decreased significantly when men flirted for fun. Overall, the results provide mixed support for both theories.
Keywords Flirting . Parental Investment Theory . Relational
Framing Theory . Attraction . Conversational effectiveness
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