e-journal

The Construction of Corporate Social Responsibility in Network Societies: A Communication View

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The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards
CSR as communicatively constructed in dynamic interaction processes in today’s networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established
mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument
to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased,
and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR.

Keywords Corporate social responsibility Communication  CCO  Network society Legitimacy

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Informasi Detail

Judul Seri

J Bus Ethics

No. Panggil

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Penerbit

: Business Media., 2013

Deskripsi Fisik

J Bus Ethics 115:681–692

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Asmawati

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