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Trust among the Avatars: A Virtual World Experiment, with and without Textual and Visual Cues

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We invited "residents" of a virtual world who vary in real-world age and occupation to play a trust game with stakes comparable to "in-world" wages. In different treatments, the lab wall was adorned with an emotively suggestive photograph, a suggestive text was added to the instructions, or both a photo and text were added. We fmd high levels of trust and reciprocity that appear still higher for non-student and older subjects. Variation of results by treatment suggests that both photographic and textual cues influenced the level of trust but not that of trustworthiness.

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Informasi Detail

Judul Seri

Southern Economic Journal

No. Panggil

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Penerbit

: Southern Economic Association., 2011

Deskripsi Fisik

Southern Economic Journal , 78(1). 63-86

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Asmawati

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