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A Question of Honor: Chief Wahoo and American Indian Stereotype Activation Among a University Based Sample

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For over 30 years, a debate has raged regarding the appropriateness of high school, university, and professional sports teams using American Indian mascots. Proponents of such mascots state that these images are traditions and honor Indigenous People. Opponents of these images argue that the symbols foster stereotypes (Pewewardy, 1999) and negatively affect American Indians (Fryberg, Markus, Oyserman, & Stone, 2008). The purpose of this investigation was to examine if exposure to an American Indian mascot activated American Indian stereotypes in a predominately European American
sample. In addition, we explored the role of personal motivation, prejudice level, and experience on stereotype activation. We found that the Chief Wahoo image (i.e., Cleveland Indian’s logo) compared to other images activated negative, but not positive, American Indian stereotypes. Participants’ motivation to control prejudice, prejudice level, and experience did not predict negative stereotype activation. Limitations and directions for future research are discussed.

Keywords: American Indian mascots, implicit stereotyping, stereotypes

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Informasi Detail

Judul Seri

The Journal of Social Psychology

No. Panggil

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Penerbit

: Taylor & Francis Group., 2011

Deskripsi Fisik

The Journal of Social Psychology, 2011, 151(5), 577–591

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PSIKOLOGI SOSIAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

Nurasmi

Versi lain/terkait

Lampiran Berkas

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