e-journal

Clustering of drinker prototype characteristics: What characterizes the typical drinker?

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Prototypes (social images) have been shown to influence behaviour, which is likely to
depend on the type of image. Prototype evaluation is based on (un)desirable
characteristics related to that image. By an elicitation procedure we examined which
adjectives are attributed to specific drinker prototypes. In total 149 young Dutch adults
(18–25 years of age) provided adjectives for five drinker prototypes: abstainer, moderate
drinker, heavy drinker, tipsy, and drunk person. Twenty-three unique adjectives were
found. Multilevel latent class cluster analysis revealed six adjective clusters, each with
unique and minor overlapping adjectives: ‘negative, excessive drinker,’ ‘moderate,
responsible drinker,’ ‘funny tipsy drinker,’ ‘determined abstainer cluster,’ ‘uncontrolled
excessive drinker,’ and ‘elated tipsy cluster.’ In addition, four respondent classes were
identified. Respondent classes showed differences in their focus on specific adjective
clusters. Classes could be labelled ‘focus-on-control class,’ ‘focus-on-hedonism class,’
‘contrasting-extremes-prototypes class,’ and ‘focus-on-elation class.’ Respondent classes
differed in gender, educational level and drinking behaviour. The results underscore the
importance to differentiate between various prototypes and in prototype adjectives
among young adults: subgroup differences in prototype salience and relevance are
possibly due to differences in adjective labelling. The results provide insights into
explaining differences in drinking behaviour and could potentially be used to target and
tailor interventions aimed at lowering alcohol consumption among young adults via
prototype alteration.

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Informasi Detail

Judul Seri

The British Psychological Society

No. Panggil

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Penerbit

England : British Psychological Society., 2013

Deskripsi Fisik

British Journal of Psychology (2013), 104, 382–399

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PSIKOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Yuli

Versi lain/terkait

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