Improving open innovation: challenges for managing communication and creative ideation

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Improving open innovation: challenges for managing communication and creative ideation

P. Vrgovic - Nama Orang; A. Walton - Nama Orang; R. Shulkin - Nama Orang;

In recent years, Open Innovation is a paradigm that challenges almost every company that tries to innovate. There are few companies that can innovate on their own; all that can't are often advised to turn to external sources of good ideas. This strategy requires good connections with the external collaborators, in order to innovate on what others have ideated. Among others, communication is a set of tools that are necessary for successful company improvements. In this paper we try to discover relationship between ideation and communication, in the context of open innovation.

Key words: open innovation, creativity, ideation, communication

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Judul Seri: DAAAM International Scientific Book
No. Panggil: -
Penerbit: Austria : DAAAM International., 2013
Deskripsi Fisik: DAAAM International Scientific Book. 2013.pp 921-940
Bahasa: English
ISBN/ISSN: 9783901509940/172696
Klasifikasi: -
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: TEKNOLOGI
Info Detail Spesifik: -
Pernyataan Tanggungjawab: hasnidar

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Improving open innovation: challenges for managing communication and creative ideation

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