e-journal
Cross-Cultural Notes: Testing the Effect of Risk on Intertemporal Choice in the Chinese Cultural Context
Previous studies using Western samples have found that introducing uncertainty to an intertemporal choice decreases the degree of discounting future rewards. The authors of this article examined the effect of risk on intertemporal choice using Chinese participants and found that respondents preferred the smaller but sooner (SS) outcome to the larger but later (LL) one in the presence of risk, which indicates that risk increases rather than decreases the degree of discounting future rewards. Thus, variations in response patterns between different cultural groups suggest that culture may play an important role in intertemporal choice and researchers should delve into this topic from an emic rather
than an etic perspective.
Keywords: cross-cultural difference, decision making, intertemporal choice, risk
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