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The Human Message in Politics: The Impact of Emotional Slogans on Subtle Conformity

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The present work directly tests the persuasive potential of emotions in political slogans. Previous research that distinguished emotions on the human dimension found that individuals conform differently to the opinion of members of the in-group or the out-group when these targets expressed themselves in terms of uniquely human emotions (Vaes, Paladino, Castelli, Leyens, & Giovanazzi, 2003). In line with these findings, the present experiment tested the hypothesis that political slogans that express a uniquely human emotion and that are associated with the campaign of a political candidate who has the same political affiliation as participants (i.e., in-group) will induce more conformity reactions than a candidate of the opposing coalition (i.e., out-group) who presents similar kinds of slogans. Results confirmed this hypothesis on a subtle conformity measure and are discussed as a consequence of an infrahumanization process. Finally, possible applications of the presented findings and new avenues for future research are proposed.

Keywords: conformity, infrahumanization, inter-group relations, political affiliation, secondary emotions

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Informasi Detail

Judul Seri

The Journal of Social Psychology

No. Panggil

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Penerbit

: Taylor & Francis., 2011

Deskripsi Fisik

The Journal of Social Psychology, 2011, 151(2), 162–179

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUBUNGAN MASYARAKAT DAN POLITIK

Info Detail Spesifik

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Pernyataan Tanggungjawab

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