Gaya APA

Kotabe, M., Helsen, K. (2010). GLOBAL MARKETING MANAGEMENT (Part II) (5TH EDITION). New York: John Wiley & Sons, Ltd..

Gaya MLA

Kotabe, Masaaki., Helsen, Kristiaan. "GLOBAL MARKETING MANAGEMENT (Part II)". 5TH EDITION New York: John Wiley & Sons, Ltd., 2010. e-book.