e-book
E-Marketing: The Essential Guide To Online Marketing
Because things evolve so fast in this crazy world of eMarketing, it is our goal from here
to update the book digitally every six months and print a new version once a year. This
is the beginning of that process that needs to involve you just as much as it involves us.
We have already had many students and educators sign up on our site and contribute
to the growth of the book, and if you haven’t done so already I would encourage you to
do the same. With its Creative Commons license, this book is a community resource
and we need your help as our community to ensure that it’s as useful, accurate and
relevant as it can be.
So once again here we are with a book that I’m terribly proud of. As I said with the first
edition, it’s been much harder than we thought to put it together with many late nights
and missed deadlines, but every minute has been worth it. In particular, I should point
out the tireless work of the lovely Sarah Blake. Without her, this book could not have
come together like it has. Not only did she write a huge amount of it, but she has been
instrumental in ensuring that we can make this contribution to education with the
confidence that we are doing something of the highest quality.
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