e-journal

M-services Adoption in Oman Using Technology Acceptance Modeling Approach

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Abstract.
M-services (Mobile services) and commerce are growing rapidly with the explosive growth of
mobile devices, technologies and networks. Hence, many enterprises use them to grow revenue,
reduce costs, maintain their competitive edge and achieve high performance. This advancement in
mobile technologies has also influenced many government organizations to go mobile with their
services and Oman is not an exception. Oman has just started to utilize mobile channels to offer Mservices
to its citizens and clients. Although there were many services introduced, but it was hard
to find evidence of any study conducted to determine their successes or failures. This study is an
attempt to explore adoption issues of these services. This study used a survey questionnaire to
collect data on users accessing the M-services, users’ attitudes and the users’ preferences to use
these services. The results indicated that little over 50% of the users had positive attitudes towards
the M-services and similar number of users indicated their preference to use them. This finding is
in accordance to the Technology Acceptance Model (TAM), which states that the attitudes
determine the intention to use which lead to the actual usage of the system. There were many users
having negative attitudes toward these services. This study also explored some possible reasons
which might be contributing towards the users’ negative attitudes are the lack of users’ awareness
of these services; their usefulness; mobile technology literacy, publicity and marketing, which are
needed to be addressed by the service providers for a greater success of the M-service adoption in
Oman.

Keywords: M-services, Mobile technology, TAM, Oman and SMSs.

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Ketersediaan

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Informasi Detail

Judul Seri

Communications of the IBIMA

No. Panggil

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Penerbit

: IBIMA Publishing., 2012

Deskripsi Fisik

Communications of the IBIMA. Vol. 2012 (2012), Article ID 675652, 10 pages

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 2012 (2012)

Subjek

SISTEM INFORMASI DAN MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

agus

Versi lain/terkait

Lampiran Berkas

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