e-journal
Personality Traits: Business versus Technical Graduates
Abstract.
Effective interactions depend largely on personality traits, which is a consistent and longlasting
tendency in behavior. In psychology, five major trait factors (Big Five personality traits)
have been generally used to assess personality of people. The study highlights the practicality
of importance-performance analysis as a means to assessing the importance of personality
traits dimension that should be possessed by Malaysian graduates. The importanceperformance
analysis is used to evaluate the gap in personality traits possessed by Business
and Technical Graduates. The study is carried out in two phases: Phase 1 which involves a
focus group session and Phase 2 which focus on establishing a questionnaire appropriate to the
study across a diverse range of industries. The questionnaires were distributed to managers
selected from a sampling frame. Graduates’ personality attributes are analysed in terms of big
five personality traits which include openness, conscientiousness, extroversion, agreeableness
and emotional stability traits. The findings of this study suggest that Higher Education
Institutions in Malaysia should target improvements on a specific personality development
component pertaining to openness and extroversion personality for business management
graduates, and conscientiousness personality for technical graduates as part of the curriculum
development strategies of these Higher Education Institutions.
Keywords: Personality Traits, Business and Technical Graduates, Importance-performance
analysis
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