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What can behavioural finance teach us about finance?
The paper draws on the key themes raised at a Round Table discussion on behavioural
finance attended by academics and practitioners. The paper provides a background to the key aims of
behavioural finance research and the development of the discipline over time. The purpose of this
paper is to indicate some future research issues on behavioural finance that emanate from the financial
crisis and highlight areas of mutual benefit to both behavioural finance academics and the finance
industry so as to encourage a creative cross-fertilisation.
Design/methodology/approach – The paper draws on a Round Table discussion on behavioural
finance that was organized by the Behavioural Finance Working Group, the Centre for the Study of
Financial Innovation and Financial Services Knowledge Transfer Network.
Findings – The paper highlights numerous benefits that behavioural finance research can contribute
to the financial industry, but at the same time there is an evident discrepancy between the academic
and the professional world when it comes to utilising behavioural finance research.
Practical implications – The paper highlights several areas where behavioural finance can
contribute significant benefits to a wide array of aspects of the finance industry.
Social implications – The paper seeks to inform behavioural finance issues so as to encourage
collaboration between the academic world and finance practitioners. In so doing, the paper aims to
encourage a greater awareness of individual decision-making frames and heuristics and how industry
can apply these concepts to improve the allocation of finance products to society.
Originality/value – The paper brings together a wide array of finance professionals and academics
to encourage greater collaboration and mutual respect of each others interest in and uses for
behavioural finance.
Keywords Behavioural economics, Finance
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