e-journal

Differentiating Competitiveness through Tourism Image Assessment: An Application to Andalusia (Spain)

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Abstract.
On the basis of the idea that an understanding of tourists’ perceptions and preferences will enable destination managers to design actions that are coherent with potential visitors’ expectations, this study aims to analyze the destination image perceived by visitors of Andalusia and its provinces over the past decade. A slightly modified Bray–Curtis dissimilarity index is calculated in order to synthesize in a single value the evolution of these destinations’ image during that period. The values obtained enable the identification of those provinces whose image has the strongest influence on the overall destination image of Andalusia. An examination is then made of which of the four major competitiveness components proposed by the Calgary Model explain the better or poorer quality of those destination images. Electre II methods are also applied to obtain a ranking of the provinces according to their level of attractiveness, as perceived by tourists.

Keywords: perceived image, competitiveness of tourism destinations, tourism management, Bray–Curtis dissimilarity index, Electre methods

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Ketersediaan

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Informasi Detail

Judul Seri

Journal of Travel Research

No. Panggil

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Penerbit

London : SAGE Publications Ltd., 2013

Deskripsi Fisik

Journal of Travel Research. 52(1) 68– 81

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

52(1)

Subjek

PARIWISATA DAN TRAVEL

Info Detail Spesifik

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Pernyataan Tanggungjawab

agus

Versi lain/terkait

Lampiran Berkas

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