e-journal

Entertainment Education and Social Change. The Communicative Dynamics of Social Capital

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Abstract.
This study explored processes of social change initiated by an entertainment education radio programme
in India, Taru, which led to certain socially desirable effects in four villages in Bihar state. Data was
collected primarily in the form of in-depth individual and focus group interviews, participant observation,
and the design and implementation of a participatory theatre production by the respondents. We discovered
that a media programme facilitates social change by stimulating the development of social capital
in communities. Social capital was displayed through the development of: (a) relationships based on
trust; (b) norms of reciprocity; and (c) communication networks. The existence of social capital contributed
to educational programmes for lower-caste children, the improvement of community health,
the stopping of a number of child marriages, and the promotion of gender equality. We also discovered,
however, that social capital can initiate forces of both support and resistance towards social change.
Furthermore, negative social capital may contribute to excluding certain people from participation in
pro-social action, restricting individual freedom, placing excessive demands on group members, and
downward levelling norms.

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Informasi Detail

Judul Seri

Journal of Creative Communications

No. Panggil

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Penerbit

New Delhi : SAGE Publications Ltd., 2006

Deskripsi Fisik

Journal of Creative Communications 1:1 (2006)

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1:1 (2006)

Subjek

PENDIDIKAN SOSIAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

agus

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