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Mobilizing the potential of rural and agricultural extension
The tasks presented in this paper for future extension systems are admittedly far beyond the
capacities of today’s public, private and civil society service providers. Both farmers and extension
agents need better education if they are to deal with growing complexity and uncertainty. If
upstream and downstream thinking are better aligned, this will lead to greater and more appropriate
public investment in basic institutional and human resource capacities. These investments will
then feed into the ability of the private sector to strengthen value chains, the capacities of public
agencies to advise farmers about how to respond to changing weather patterns, and the awareness
of researchers regarding how to adapt their work to innovation processes underway at different
levels. In order to make use of strengthened human resources, greater capacities are needed in
organizations that are genuinely accountable to farmers and the rural poor. These organizations
will need to be exceptionally exible and responsive to market signals, climate information and
emerging risks related to the combination of these factors, and must be able to communicate with
a wider range of actors in the innovation system.
Finally, if extension is to provide appropriate services, public and private investment will be needed
for a range of institutional learning support functions. This includes monitoring, evaluation and
multistakeholder analysis of extension effectiveness. It means creating incentives for the media
to provide agricultural-related information, and ensuring that appropriate ICT infrastructure is
in place in rural areas. These tasks may involve support to the changing set of intermediaries
that are bridging divides in our increasingly information-driven society. Better awareness among
political leaders, farmer organizations and researchers about what ‘good extension’ consists of,
from their disparate goals and perspectives, must provide the basis for sustainable commitments to
developing relevant extension systems.
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