e-book

Business Essentials

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Businesses today face constant change—change in their competitive landscape,
change in their workforce, change in governmental regulation, change in economic
conditions, change in technology, change in . . . well, you get the idea. As we began
to plan this revision, we too recognized the need for change. Changing demands
from instructors, changing needs and preferences by students, and changing views
on what material to cover in this course and how to cover it have all affected how we
planned and revised the book.
A new editorial team was assembled to guide and shape the creation and development
of the book. Along with suggestions from many loyal users, the business
world itself provided us with dozens of new examples, new challenges, new successes
and failures, and new perspectives on what they must do to remain competitive.
And a new dedication to relevance guided our work from beginning to end. For
example, we know that some business students will go to work for big companies.
Others will work for small firms. Some will start their own business. Still others may
join a family business. Nonbusiness students, too, as interested citizens, are curious
about its “whys” and “hows.” So, we accepted the challenge of striving to make the
book as relevant as possible to all students, regardless of their personal and career
goals and objectives.
We also carefully reviewed the existing book line by line. Extraneous material
was removed, and new material was added. Examples were updated or replaced
with newer ones. We worked extra hard to make our writing as clear and as crisp as
possible. More recent business practices and issues are included throughout the text.
We’ve also engaged the student by opening each chapter with the question “What’s
in It for Me?” We then answer that question by identifying the key elements in the
chapter that are most central to the student’s future relationships to business—be
it as employee, manager, consumer, investor, or interested citizen. And because so
much work in modern organizations is performed by teams, we added a special team
ethics exercise at the end of each chapter and reinstated the companion individual
ethics exercises that have been so popular in previous editions.
These are just some of the many changes, additions, and improvements we’ve
made to the book.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

New Jersey : Pearson Education, Inc.., 2013

Deskripsi Fisik

HD70.U5E2; 658—dc22

Bahasa

English

ISBN/ISSN

978-0-13-266402-8

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

9th ed.

Subjek

EKONOMI
BISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

agus

Versi lain/terkait

Lampiran Berkas

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