e-book

Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work

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The entrepreneurial spirit in the United States is dynamic, determined,
and laced with fantastic tales of self-made millionaires and enviable success
stories. There’s a great deal of mystique surrounding those tales, which
I attribute to our country’s unique reputation of being the land of
opportunity. Entrepreneurs have created more than 27 million small businesses
according to 2010 data.1 If you are holding this book, you probably
are one of them, and you’re looking for your next competitive advantage.

When I first heard the phrase “design thinking,” I had been on a quest for
the next competitive advantage for my clients and myself. Instinctively,
I knew the next step had to be big and bold; it had to embrace change
and be purposeful in its approach to business challenges. It also had to
make the consumer or customer a priority like never before. I wasn’t
sure where to turn, but a series of fortuitous conversations and research
on the Internet led me to design thinking.

The methodology was what I had been searching for, and by all accounts,
it was successful. Large corporations have been leveraging design thinking
for years, albeit using various other terminologies. Procter & Gamble,
Apple, British Airways, Roche, Samsung, and other corporations of their
magnitude put design thinking principles to work for their collective
success every day.

“If the big boys are doing it,” I thought, “then there must be measurable
value.”

I discovered that there was—and continues to be—measurable value,
and quite a lot of it. I also discovered that design thinking was still
sequestered in corporate boardrooms. Access was limited to those
with big ideas and deep pockets, available through major agencies and
consultancies and often with hefty price tags.

For those of us not leading large corporations but those 27 million small
businesses, access to design thinking was nearly nonexistent. I wrote this
book to change that. A shift to purposeful, customer-centric business
practices that would be sustainable over the long run starts with the small
businesses that create the backbone of our economy. That shift starts now.
Without consulting fees, project retainers, contract commitments, or
even a boardroom, you now have access to some of the most productive
design thinking principles, methodologies, and activities that you can put
to work immediately. All you need is enthusiasm, an open mind, some
markers, a white board or flip chart, a few stacks of sticky notes, and this
book, and you’re ready to go.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

California : Apress Media, LLC., 2013

Deskripsi Fisik

xii, 152 Hlm.

Bahasa

English

ISBN/ISSN

978-1-4302-6182-7

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

KEWIRAUSAHAAN
EKONOMI MIKRO

Info Detail Spesifik

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Pernyataan Tanggungjawab

agus

Versi lain/terkait

Lampiran Berkas

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