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Finance for Non-Financial Managers
Why should you buy this book? There are certainly others to choose from, each with a viewpoint that reflects the author’s background and opinions. Why this one? Why this particular author’s background and opinions? The answer is communication: this book is in a sense a communication manual for non-financial managers.
I believe there is a great need for better communication between financial and non-financial professionals, for a better tool to help the non-financial manager understand the language of finance, and for the financial professional to learn the terminology that has meaning for the non-financial manager. I believe this book will play a part in enabling that better communication. That is, in fact, its purpose.
Why me? I spent eight years of my early working life as a practicing CPA. I felt the frustration that came from not speaking the same language as my clients and the difficulty in getting the information I needed from people who didn’t really understand why I could possibly need it or what I could do with it. Then there were the 14 years as a financial officer inside several companies, responsible for trying to find a common language so I could provide business managers what they needed to run their departments, divisions, and corporations. Most recently, I have spent over 15 years as an advisor to business managers and entrepreneurs on financial matters.
Over each of those phases of my career, I’ve become known for my ability to translate complex or esoteric financial concepts into plain language. I understand better than most both the accountant’s and the business manager’s viewpoints. Not surix prisingly, they often speak different languages. The results are usually less than satisfactory for both. This book is my attempt to facilitate a better understanding between them, since their common objective is the greater success of the enterprise that employs them both.
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