e-journal
Organisational change and innovation in small accounting practices: evidence from the field
Purpose – The purpose of this paper is to explore the nature of context specific issues and challenges
facing small accounting practices (SAPs) in Australian regional and rural centres. It is argued that
these firms face a dynamic and continuously changing environment which requires strategic
responses on the part of SAP owners. The paper explores how SAPs accommodate and respond to
their contextual environment, and in turn, shape that environment.
Design/methodology/approach – This paper adopts a qualitative case study research approach
involving the review and analysis of the prior literature and relevant archival documents, and
semi-structured interviews with the key SAP owner/managers.
Findings – The findings suggest that SAPs adopt innovative strategies and structures. The SAPs in
this study were generally found to be resilient and dynamic in responding to the changes in their
contextual environment. Significant differences between SAPs were also found, particularly on how
they addressed contextual uncertainties.
Research limitations/implications – This is a case study research on SAPs in rural and regional
centres. Any generalization of the conclusions from this study should be undertaken with care, even
though there are similarities between SAPs operating in rural and regional centres and those operating
in large metropolitan areas.
Originality/value – This paper makes an important contribution by highlighting the SAPs’
responses depending on their contextual environment.
Keywords Organizational change, Innovation, Accounting firms, Small enterprises
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