e-journal
Important export skills comparison in different export stage
Purpose – The purpose of this paper is to build a theoretical framework that identifies the
important skills for successful export from different business areas and make an empirical ranking of
their importance.
Design/methodology/approach – A survey containing 88 practical export skills, selected from the
existing literature, was sent to 800 Chinese exporting companies in major Eastern regions of China.
With the factor analysis, eight skill categories were identified and 56 skills were found more
important.
Findings – The results of the study show that in the higher export stage, skills in international
marketing and international trade logistics were viewed as being more important. However, a firm
in an early export stage showed more concerns on international trade policy and regulations,
international finance and international trade research. Firms with rich export experience viewed
strategic management in international trade as being more important than those with less export
experience. International payment terms were considered to be very important by firms across all
export stages. However, only these firms which were exploring the availability of export business
viewed international trade practice as being somewhat important.
Research limitations/implications – First, the export skills pool should be extended and
examined according to the firms’ characteristics. Second, the study is cross-sectional and there should
be specific analysis of different exporting firms. Third, supplement of the study with more samples
from other regions should provide more generalizable implications. Finally, another future work
should be to examine how export skills affect financial performance of those Chinese exporting firms.
Practical implications – This paper can serve as useful information for the exporting firms to
improve their existing skill training programs. The skills importance rankings can also be used to
guide the resource allocations.
Originality/value – This study builds a theoretical framework that identifies the important skills
for successful export from different business areas and makes an empirical ranking of their
importance based on the data of Chinese exporting firms.
Keywords International business, International marketing, China, Exports, Organizational skills
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