e-journal

Learning from interacting: language,economics and the entrepreneur

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Purpose – The purpose of this article is to provide a method of gaining transdisciplinary insight by
focusing on keywords in the language we use. The language of economics dominates discourse about
the economy. Analyzing this discourse from a great variety of perspectives has blossomed but promises
much more. The study of the keyword “entrepreneur” illustrates the strengths and weaknesses of this
diversity of perspectives, and also points to some possible opportunities for enhancing the quality of
their interaction.
Design/methodology/approach – A broad discourse analytic approach is drawn upon to understand
the role the language of mainstream economics plays in our discussions of the economy, to trace the
keyword “entrepreneur” as it has been and is used in economics and more general conversations about
the economy and to use a keyword approach to create a transdisciplinary understanding of the way the
economy is discussed.
Findings – Economics in the sense of the mainstream approach that adopts the rational narrowly
self-interested, calculating and decontextualized individual as its default assumption is a very particular
language that has detrimentally dominated discussions of the economy. “Entrepreneur” is a keyword,
the use of which in economics has both strengthened and put constraints on the way it can be deployed
in talking about the economy. Focusing on keywords in the language, we use can provide a method of
gaining transdisciplinary insight.
Research limitations/implications – A short article with such a broad sweep such as this no doubts
illustrates the limits imposed by attempts at transdisciplinary communication, but a potential gain from
any such interaction is that we might grow to have more informed and genuinely dialogic interactions
about the economy. As another way to attempt communication across diverse positions, looking at
keywords in the discourse about the economy seems profitable.
Social implications – Discourses of economics and the entrepreneur play a huge role in how people
construct their roles and representations in the economy. Producing critical and creative
understandings of these discourses that allow social actors to benefit from the diversity of completed
and potential research work seems imperative in a world facing our current economic and social
problems.
Originality/value – Discourse analysis of the economy, the entrepreneur and economics has
produced many insights but these insights have remained stranded in intellectual niches. As studies of
language and the economy continue to blossom this article stresses the need, and points to some
opportunities, for more fruitful interaction, by adopting a keyword approach.

Keywords Economics, Interdisciplinarity, Enterprise, Discourse, Keywords, Transdisciplinarit

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Ketersediaan

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Informasi Detail

Judul Seri

ON THE HORIZON

No. Panggil

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Penerbit

: Emerald Group., 2014

Deskripsi Fisik

ON THE HORIZON VOL. 22 NO. 4 2014, pp. 245-255

Bahasa

English

ISBN/ISSN

10748121

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Asmawati/Syahrial

Versi lain/terkait

Lampiran Berkas

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