e-journal
Enterprise education: for all,or just some?
Purpose – The purpose of this paper is to provocatively enter four imagined worlds of enterprise
education with the express aim of contemplating an emerging future. The authors do so not to
expressly determine what positioning is most appropriate for enterprise/entrepreneurship education,
but rather to consider the issues associated with each of the four imagined worlds.
Design/methodology/approach – The authors’ approach is built around a combination of cycles of
reflective practice and the use of scenario development processes. The authors seek to suspend their
collective judgement whilst entering the four imagined worlds, but ultimately do not claim to have
hidden their personal biases.
Findings – It is concluded that enterprise/entrepreneurship education should be shared across the
university and not owned by any school or faculty. While the authors find it difficult to dismiss
the underlying purpose of each scenario, they sense an opportunity to unite their common focus on the
development of a transformative student experience.
Practical implications – This process has provided unexpected insights into the potential of
scenario planning as a tool that could conceivably be employed more often to tackle complex issues,
such as the positioning of enterprise/entrepreneurship education in Higher Education.
Originality/value – This paper, despite its inherent biases, offers the reader an opportunity to gain a
sense of the various roles forced upon enterprise/entrepreneurship education by its various key
stakeholders. In doing so, the shortcomings of the current situation are highlighted.
Keywords Universities, Education, Entrepreneurialism, Enterprise education,Entrepreneurship education, Scenario development
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