e-journal
Entrepreneurial motivations and intentions: investigating the role of education major
Purpose – The purpose of this study is to explore the difference in entrepreneurial intentions,
perceived entrepreneurial motivation, and cognitive profiles (attitudes towards entrepreneurship,
perceived behaviour control, and subjective norms) between individuals who have participated
in enterprise education programmes in the universities and those who have not. The paper
also investigates the mediating role of attitudes towards entrepreneurship, perceived
behaviour control, and subjective norms related to entrepreneurial motivation and the forming of
entrepreneurial intentions.
Design/methodology/approach – Survey information from 321 students from three universities in
the Ukraine was hand collected. Hierarchical multiple regressions were used to test hypotheses.
Findings – Individuals who participate in enterprise programmes tend to have higher entrepreneurial
motivation and are more likely to become entrepreneurs. Empirical evidence shows that attitudes,
subjective norms and perceived behaviour control mediate the relationship between perceived
entrepreneurial motivation and entrepreneurial intentions.
Research limitations/implications – The study is based on data collected from three universities
in one city. The implications for education managers related to the inclusion of enterprise courses into
the study plans of engineering students are also discussed here.
Practical implications – The findings have implications for the stimulation of student enterprise in
transitional economies where attitudinal and resource (i.e. skill, competence and knowledge)
deficiencies can retard enterprise. Entrepreneurial motivation is an important link between an
intention and action. Enterprise education programs which stimulate entrepreneurial motivation
should be offered to engineering students since many of them start ventures later. Engagement
into enterprise development programs of engineering students might evoke earlier interest in
self-employment career path among young people.
Originality/value – The article contributes to the field of entrepreneurial motivation and intentions.
The study extends insights from the theory of planned behaviour (TPB) (i.e. subjective norms,
attitudes toward this behaviour, and perceived behavioural control) by also considering the perceived
entrepreneurial motivation profiles of students.
Keywords Entrepreneurial intentions, Theory of planned behavior, Entrepreneurial motivation,Ukraine, Entrepreneurialism, Education, Students
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