e-journal
Piecing the puzzle A framework for developing intercultural online communication projects in business education
Purpose – The purpose of this paper is to present a framework based on lessons learnt from
a recently completed project aimed at developing intercultural online communication competencies in
business students.
Design/methodology/approach – The project entailed collaboration between students and staff in
business communication courses from an Australian and European university. The project was
designed as a response to calls within the literature to equip business graduates with intercultural
expertise for global online collaboration.
Findings – Based on theoretical perspectives, staff experience and data based on student evaluations
of the project, a framework has been constructed based on the issues that emerged. The issues include:
institutional support, project and course goal alignment, interpersonal and intercultural relationship
management and technological capabilities.
Research limitations/implications – The paper is limited to the experiences and responses from
the Australian university. Future research should aim to collect data from both organizations involved
in the collaboration.
Practical implications – The framework has been constructed to assist business educators
in creating collaborative international projects in the future.
Originality/value – Research in international education suggests the need to create collaborative
projects that provide students with real life opportunities in intercultural collaboration. However, little
guidance exists for academics in terms of creating and coordinating such activities. The current paper
provides a framework towards the development of such pedagogic activities.
Keywords Australia, Universities, Business studies, Students, Communication skills,Internationalisation, Intercultural communication, Online communication, Business education
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