e-journal
Moving beyond the business plan in enterprise education
Purpose – The purpose of this paper is to approach the debate surrounding the role of business plans
in enterprise/entrepreneurship education from a different perspective; that of the student. The paper
argues that much of the consternation within this stubborn debate derives from a lack of appreciation
of the context actually occurring in the lives of our students. The paper aims to explore several
arguments directly related to these contexts.
Design/methodology/approach – The approach is to build around a combining of cycles of
reflective practice via the authors’ iterative consultation with each other. The paper seeks to explore
the world of the student via an enfolding of the literature, but ultimately we do not claim to have
hidden our personal biases.
Findings – It is important to separate enterprise education (EE) from entrepreneurship education when
discussing the role of the business plan. While the business plan has a place in the latter, it makes little
sense for it to be a focal learning activity in the former. In addition, we see this outcome as a positive
outcome for our field with little point in continuing on with what has become a fairly pointless debate.
Practical implications – The paper concludes that once EE is viewed as being distinctly different
from entrepreneurship education it is free to be considered with more precision what learning needs
exist. Focusing on learning needs changes the direction of the discussion, with the business plan only
up for discussion if it contributes a learning activity related to pre-determined learning outcomes.
Originality/value – The paper offers a constructive way forward from a debate that has been beset
with extreme vested interests for too long.
Keywords Students, Entrepreneurship education, Business plans, Curriculum design,Enterprise education
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