e-journal
Claiming the future of enterprise education
Purpose – The purpose of this paper is to highlight the importance of enterprise educators working
collectively to develop a unique scholarship of teaching. The authors argue that the time is right
for educators in this domain to secure the future of enterprise education. Acknowledging the debate
between “entrepreneurship education” and “enterprise education,” the authors set out to develop
a unification model through which educators can act collectively to demonstrate the leadership
required to secure the autonomy of the domain.
Design/methodology/approach – The authors bring several pertinent ideas (pedagogical content
knowledge, heutagogy and academagogy) to the attention of academics/researchers involved in the
design, development and delivery of enterprise education. The innovative approach to combine these
ideas with prevailing thinking in this domain has facilitated a model for collective action.
Findings – It is at the level of the shared philosophical positions that the authors can best cooperate to
shape the future direction of enterprise education. The authors argue against dwelling upon how the
authors differ in terms of context and process issues. Such matters can only fragment the theory and
practice of enterprise education. The authors need to develop greater appreciation of shared
philosophical positions and leverage this understanding into a unique scholarship of teaching, specific
to enterprise education.
Practical implications – As enterprise education becomes more global, it is also likely to become
more attractive to business schools that long for a new positioning tool in the increasingly
overcrowded markets that they compete in.
Originality/value – This paper encourages enterprise educators to reflect upon the knowledge they
hold of their own practice, and that of other enterprise educators.
Keywords Entrepreneurship, Enterprise education, Enterprise educators,Pedagogical content knowledge, Practice-based approach
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