e-journal

Focusing on dilemmas challenging reputation management in higher education

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Purpose – The purpose of this paper is to explore the dilemmas that challenge reputation
management in the context of higher education (HE).
Design/methodology/approach – The paper introduces one Finnish multidisciplinary master’s
degree programme as a case in point. The empirical data comprises a student survey and semi-structured
interviews with internal and external stakeholders whose work relates to the master’s degree
programme in question.
Findings – The findings identify different types of dilemmas arising from collaboration between
stakeholders of HE.
Practical implications – The paper demonstrates how the dilemma-reconciliation method can be
used to enhance reputation management in HE.
Originality/value – The novelty of the paper is in applying dilemma theory (Hampden-Turner and
Trompenaars, 2000) in parallel with reputation theories. Dilemma theory attributes reputation risks to
conflicting aims.

Keywords Higher education, Services, Universities, Stakeholders, Reputation,Dilemma management, Reputation management, Master’s degree programmes

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Ketersediaan

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Informasi Detail

Judul Seri

International Journal of Educational Management

No. Panggil

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Penerbit

: Emerald Group., 2014

Deskripsi Fisik

International Journal of Educational Management Vol. 28 No. 4, 2014 pp. 461-478

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Asmawati/Syarial

Versi lain/terkait

Lampiran Berkas

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