e-book
Business Fundamentals
The Business Fundamentals text is designed to introduce students, particularly those in developing economies,
to the essential concepts of business and other organizations. It does this by focusing on small, entrepreneurial start-ups, and expanding the discussion in each chapter to include issues that are faced in larger organizations when it is appropriate to do so. Traditional business models are discussed as well as eBusiness models, with appropriate links to the IS Global Text and other relevant websites. All major functional areas of modern organizations are covered.
A common thread in most, if not all, chapters will be applicable principles of sustainable development and
corporate social responsibility, although these topics are covered in depth in Chapter 12. In keeping with the
community-based content development principles of the Global Text Project, active participation of members of the global community of academics, students, and practitioners in its creation and continuing maintenance is strongly encouraged.
Tidak ada salinan data
Tidak tersedia versi lain