e-journal

The impact of multiple textbook format availability in business education

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Purpose – Technology is changing the use of textbooks in higher education. The purpose of this
paper is to examine the impact of offering multiple textbook formats in the same economics course
using textbooks that provided multiple options including new and used printed books, as well as
electronic books.
Design/methodology/approach – The study is based on a survey conducted in nine sections of
introductory economics classes at a public US university. The study took place within the confines of
undergraduate courses that offered textbooks with multiple available formats. A survey collected
information about the format each student selected, the factors that students considered when
choosing the format, and their overall attitudes about their selection at the end of the semester.
Demographic information was also recorded.
Findings – The paper finds that students selected a variety of textbook options and identified the
factors of cost, ease of use, and learning style as most important to their textbook format decision.
Students overwhelmingly support the value of offering choice in textbook formats. In examining
student selections further, the paper finds that among students that select an electronic textbook, cost
is the dominant factor, while students selecting a new printed textbook mention their learning style
and ease of use more often. Students that selected a used printed textbook identified cost, ease of use,
and the ability to keep the textbook as factors important to them.
Originality/value – This study provides evidence on the impact of having multiple textbook format
options within the same course. Overall, the results suggest that the student population has diverse
preferences and any uniform policy on textbook format selection may not satisfy the needs of all
student groups. Furthermore, students themselves recognize the diversity in learning styles and see
value in having options in textbook format selection.

Keywords Business education, Economics education, Electronic textbooks, Technology in education

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Ketersediaan

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Informasi Detail

Judul Seri

Journal of Applied Research in Higher Education

No. Panggil

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Penerbit

: Emerald Group., 2014

Deskripsi Fisik

Journal of Applied Research in Higher Education Vol. 6 No. 1, 2014 pp. 176-186

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Asmawati/Syahrial

Versi lain/terkait

Lampiran Berkas

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