e-journal
Got the MEMO? Management education is moving on
Purpose – The aim of this paper is to present the author’s findings from eight conferences, organized
over the course of four years by two major management education organizations in the USA, and
pertaining to the trend of management education.
Design/methodology/approach – This paper offers a constructive critical review of the trend of
management education, and the need for greater interaction and more hands-on approaches, against
the reality of adhering to requirements of accrediting bodies.
Findings – The trend toward more interaction and a broader variety, as well as greater inclusion of art
and other areas in management education is unstoppable. The growing interest in workshop
submissions and attendance at major conferences is proof of that. However, it may take a while before all
stakeholders will support this reality optimally.
Practical implications – Management educators may get encouraged to explore alternative ways of
engaging their students, and seek outlets to share these new findings on a larger scale. The fact that
academic publishers also seem to follow the trend of deviating from strong theoretical foci could be
considered hopeful.
Social implications – Management educators may get encouraged to explore alternative ways of
engaging their students, and seek outlets to share these new findings on a larger scale. The fact that
academic publishers also seem to follow the trend of deviating from strong theoretical foci could be
considered hopeful.
Originality/value – This article presents comparative data of two major conferences, which are highly
popular within the world of management education, but have never been placed alongside one another
as such. Furthermore, the article reveals a trend that has thus far only been discussed as an experiencebased
or research-based one, but was not yet brought within the scope of its implementation on globally
attended forums as the ones discussed in this article.
Keywords Awareness, Engagement, Management education, Unconventional ways, Conference
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