Defining Creative Ideas: Toward a More Nuanced Approach | Elibrary Perpustakaan Universitas Riau

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Defining Creative Ideas: Toward a More Nuanced Approach

Robert C. Litchfield [et.al] - Nama Orang;

Organizational creativity research has focused extensively on distinguishing creativity from routine, non-creative work. In this conceptual article, we examine the less considered issue of variation in the type of creative ideas.
Starting from the premise that creativity occurs along a continuum that can range from incremental to radical, we propose that unpacking variation in the mix of novelty and two common conceptions of usefulness—feasibility
and value—results in seven meaningfully different types of creativity. We group these types of creativity into four creative continua scaled according to novelty to provide an organizing framework for future research.

Keywords
creativity, novelty, usefulness, idea generation

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Judul Seri: Group & Organization Management
No. Panggil: -
Penerbit: : The Author., 2015
Deskripsi Fisik: Group & Organization Management 2015, Vol. 40(2) 238– 265
Bahasa: English
ISBN/ISSN: -
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Edisi: -
Subjek: EKONOMI
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Pernyataan Tanggungjawab: Wati/Agus

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Defining Creative Ideas: Toward a More Nuanced Approach

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