e-journal

Resource-Based and Institutional Perspectives on Export Channel Selection and Export Performance

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Exporting is a critically important strategy for firms to grow, yet research in this area has tended
to ignore how firms can leverage resource-based capabilities to improve export performance.
Building on the resource-based view and institutional theory, the authors develop a novel perspective
to explain how a firm can improve export performance by aligning its export channel
with its level of market orientation capabilities, contingent on the institutional distance between
home and export markets. Using a unique database of Chinese exporters, the authors find that
exporters with strong market orientation capabilities prefer hierarchical export channels, while
those with weak market orientation capabilities prefer hybrid channels. The analysis also indicates
that the institutional distance between China and the export market moderates this relation.
Moreover, the authors find that aligning export channel choice with firm-level market
orientation capabilities and institutional distance yields better export performance.

Keywords: resource-based view; institutional theory; market orientation; export channel;
export performance; China

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Ketersediaan

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Informasi Detail

Judul Seri

Journal of Management

No. Panggil

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Penerbit

London : SAGE., 2013

Deskripsi Fisik

Journal of Management Vol. 39 No. 1, January 2013 27-47

Bahasa

English

ISBN/ISSN

DOI: 10.1177/0149206

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 39 No. 1, January 2013

Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

agus

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