e-journal

A Comprehensive Review of Multimarket Competition Research

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Our study summarizes the state of knowledge on the topic of multimarket competition. We classify
the current research into four broad themes: (1) the antecedents of multimarket contact
(MMC), (2) the outcomes of MMC, (3) the contingencies that moderate the mutual forbearance
hypothesis, and (4) extensions beyond traditional multimarket competition research. We also
highlight several areas and research questions that we believe will be particularly promising for
future research.

Keywords: competitive dynamics; competitor analysis; industrial economics

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Informasi Detail

Judul Seri

Journal of Management

No. Panggil

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Penerbit

London : SAGE., 2013

Deskripsi Fisik

Journal of Management Vol. 39 No. 1, January 2013 76-109

Bahasa

English

ISBN/ISSN

DOI: 10.1177/0149206

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 39 No. 1, January 2013

Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

agus

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