e-journal

Choosing the Number of Categories in Agree–Disagree Scales

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Although agree–disagree (AD) rating scales suffer from acquiescence response bias, entail enhanced cognitive burden, and yield data of lower quality, these scales remain popular with researchers due to practical considerations (e.g., ease of item preparation, speed of administration, and reduced administration costs). This article shows that if researchers want to useADscales, they should offer 5 answer categories rather than 7 or 11, because the latter yield data of lower quality. This is shown using data fromfourmultitrait-multimethod
experiments implemented in the third round of the European Social Survey. The quality of items with different rating scale lengths were computed and compared.

Keywords
quality, MTMM, agree–disagree scales, number of response categories, measurement errors

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Informasi Detail

Judul Seri

Sociological Methods & Research

No. Panggil

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Penerbit

London : SAGE., 2014

Deskripsi Fisik

Sociological Methods & Research 2014, Vol 43(1) 73-97

Bahasa

English

ISBN/ISSN

DOI: 10.1177/0049124

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2014, Vol 43(1)

Subjek

METODOLOGI PENELITIAN SOSIAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

agus

Versi lain/terkait

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