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The Paradox of Publicity: How Awards Can Negatively Affect the Evaluation of Quality

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Although increases in status often lead to more favorable inferences about
quality in subsequent evaluations, in this paper, we examine a setting in which
an increase to an actor’s status results in less favorable quality evaluations,
contrary to what much of sociological and management theory would predict.
Comparing thousands of reader reviews on Goodreads.com of 64 Englishlanguage
books that either won or were short-listed for prestigious book
awards between 2007 and 2011, we find that prizewinning books tend to
attract more readers following the announcement of an award and that readers’
ratings of award-winning books tend to decline more precipitously following
the announcement of an award relative to books that were named as finalists
but did not win. We explain this surprising result, focusing on two mechanisms
whereby signals of quality that tend to promote adoption can subsequently
have a negative impact on evaluation. First, we propose that the audience evaluating
a high-status actor or object tends to shift as a result of a public status
shock, like an award, increasing in number but also in diverse tastes. We outline
how this shift might translate into less favorable evaluations of quality.
Second, we show that the increase in popularity that tends to follow a status
shock is off-putting to some, also resulting in more negative evaluations. We
show that our proposed mechanisms together explain the negative effect of
status on evaluations in the context of the literary world.

Keywords: status, awards, popularity, publicity, quality, Goodreads.com

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Informasi Detail

Judul Seri

Administrative Science Quarterly

No. Panggil

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Penerbit

Oxford : SAGE/JOHNSON UNIVERSITY., 2014

Deskripsi Fisik

Administrative Science Quarterly 59 (1)1–33

Bahasa

English

ISBN/ISSN

DOI: 10.1177/0001839

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

59 (1)

Subjek

ADMINISTRASI PUBLIK

Info Detail Spesifik

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Pernyataan Tanggungjawab

agus

Versi lain/terkait

Lampiran Berkas

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