e-journal

Service-orientation and teaching quality: business degree students’ expectations of effective teaching

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Purpose – Higher education teaching is analogous to delivering services in various business sectors.
Students are regarded as customers of universities having specific needs and wants, which, if
well recognized, can lead to creating delightful student experiences. This paper aims to identify the
core ideas about excellent teaching in business schools which faculty members may notice in order
to achieve excellence in teaching.

Design/methodology/approach – The study is epistemologically framed to focus on interpretivism.
The qualitative data have been collected from 30 business degree students, following a naturalistic
paradigm. The case study method has been employed to conduct face-to-face interviews.

Findings – The results revealed five core themes pertaining to teaching excellence in business
education. These include; communication style, knowledge, positive attitude, creative work, and
courtesy of the instructor as postulated by the students.

Originality/value – The insights are purposeful and contribute substantially to theory development
in the area of service-oriented teaching delivery in business education.

Keywords: Pakistan, Business education, Qualitative research, Co-creation, Service orientation,
Higher education teaching

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Informasi Detail

Judul Seri

Asian Education and Development Studies

No. Panggil

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Penerbit

London : Emerald Group Publishing Limited., 2014

Deskripsi Fisik

Asian Education and Development Studies Vol. 3 No. 2, 2014 pp. 163-180

Bahasa

English

ISBN/ISSN

DOI 10.1108/AEDS-06-

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 3 No. 2, 2014

Subjek

PENDIDIKAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

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