e-journal

The consumer as citizen: the role of ethics for a sustainable consumption

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The role of ethics, even in its absence, is essential in the economic discourse, despite its shifting through different
theories. From the political Aristotelian tradition to the recent reflection about the concept of postmodern society –
through the theory of maximizing the personal interest belonging to Utilitarianism– the moral questions and its
dilemma, either accepted or rejected as non sense, have always indicated the directions to the human acts.
This paper is focused on consumption field seen as the favourite place where emerge all the contradictions of ethical
human behaviour (in terms of choice, moral obligations, individual interests etc).
Firstly, the foundations of consumer’s ethical responsibility is explored by addressing the changes from Modernity
to Postmodernity and their alternative models of consumption.
It is argued that, paradoxically, the traces of “liquid society” with the fall of social structure, represent the beginning for developing a new kind of consumer defined as citizen who is able to embrace a sustainable and moral concept of consumption focused on collective well-being. Secondly, after having defined the main features of ethical consumer, the paper addresses the role of ethics as the element which makes possible the communication between the two spheres of production and consumption. In this regard, following the dialectic between “rights” and “duties” articulated by Schrader, the responsibility of consumer is showed to be at the foundation of Corporate Social Responsibility (CSR).

Keywords: ethics, consumer’s behaviour, ethical consumption, liquid society, postmodern consumption

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Ketersediaan

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Informasi Detail

Judul Seri

Agriculture and Agricultural Science Procedia

No. Panggil

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Penerbit

: Elsevier., 2016

Deskripsi Fisik

Agriculture and Agricultural Science Procedia 8 ( 2016 ) 395 – 401

Bahasa

English

ISBN/ISSN

doi: 10.1016/j.aaspr

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

KIMIA

Info Detail Spesifik

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Pernyataan Tanggungjawab

Wati/Agus

Versi lain/terkait

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