e-journal

Environmental friendly wines: a consumer segmentation study

---

Our study examines wine consumers stated interest toward eco-friendly wines. A convenience sample of 301 Italian wine
drinkers (i.e. over 18 years old and consumers of wine at least once a month) were interviewed by computer aided telephonic interviews (CATI), by a professional agency. Questions investigated respondents shopping patterns, attitude toward environment and general socio-demographic characteristics. Cluster analysis findings reveal that the majority of consumers are poorly interested in environmental-friendly wines (68%). However, the other segment - which includes higher spenders and wine experts - seems a promising target for wineries oriented towards sustainability.

Keywords: Italian consumers; wine; environmental friendly; CATI; cluster analysis

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

Agriculture and Agricultural Science Procedia

No. Panggil

-

Penerbit

: Elsevier., 2016

Deskripsi Fisik

Agriculture and Agricultural Science Procedia 8 ( 2016 ) 534 – 541

Bahasa

English

ISBN/ISSN

doi: 10.1016/j.aaspr

Klasifikasi

NONE

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

8 (2016)

Subjek

KIMIA

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Wati/Agus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar