e-journal

Toward a better understanding of market potentials for vegan food. A choice experiment for the analysis of breadsticks preferences

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Recently, vegan food has received increased attention from Italian consumers. Despite this fact, it has rarely been the subject of analysis. Our study focuses on consumer preferences for breadsticks in North-Eastern Italy. We applied a choice experiment where a hypothetical market was designed to analyze five characteristics of breadsticks (country of origin, vegan product certification, production method, type of flour, and price). We collected data by interviewing 487 consumers and analyzed them by means of the random parameter logit model. Results suggest that 8% of respondents are willing to pay a premium price for vegan breadsticks and that there is the opportunity to develop local chains for vegan niche markets.

Keywords: vegan food; choice experiment; marketing; willingness to pay; random parameter logit model.

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Ketersediaan

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Informasi Detail

Judul Seri

Agriculture and Agricultural Science Procedia

No. Panggil

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Penerbit

: Elsevier., 2016

Deskripsi Fisik

Agriculture and Agricultural Science Procedia 8 ( 2016 ) 158 – 166

Bahasa

English

ISBN/ISSN

doi: 10.1016/j.aaspr

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

8 (2016)

Subjek

KIMIA

Info Detail Spesifik

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Pernyataan Tanggungjawab

Wati/Agus

Versi lain/terkait

Lampiran Berkas

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