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e-book

Entertainment Science : Data Analytics and Practical Theory for Movies, Games, Books, and Music

Thorsten Hennig-Thurau - Nama Orang; Mark B. Houston - Nama Orang;

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Informasi Detail
Judul Seri
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No. Panggil
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Penerbit
Switzerland : Springer International Publishing AG., 2019
Deskripsi Fisik
863 hlm
Bahasa
English
ISBN/ISSN
9783319892924
Klasifikasi
NONE
Tipe Isi
-
Tipe Media
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Tipe Pembawa
-
Edisi
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Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Thorsten Hennig-Thurau, Mark B. Houston
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
  • Front Matter
  • 1. Forget the “Nobody-Knows-Anything” Mantra: It’s Time for Entertainment Science
  • 2. The Fundamentals of Entertainment
  • 3. Why Entertainment Products are Unique: Key Characteristics
  • 4. Why Entertainment Markets Are Unique: Key Characteristics
  • 5. Creating Value, Making Money: Essential Business Models for Entertainment Products
  • 6. The Consumption Side of Entertainment
  • 7. Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience
  • 8. Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals
  • 9. Entertainment Product Decisions, Episode 3: Brands as Quality Signals
  • 9. Entertainment Product Decisions, Episode 3: Brands as Quality Signals
  • 10. Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products
  • 11. Entertainment Communication Decisions, Episode 1: Paid and Owned Channels
  • 12. Entertainment Communication Decisions, Episode 2: “Earned” Channels
  • 13. Entertainment Distribution Decisions
  • 14. Entertainment Pricing Decisions
  • 15. Integrated Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions
  • Back Matter 1
  • Back Matter 2
  • Back Matter 3
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